Year: 1976
Drivers: Steve McLaughlin, Reg Pridmore, Garry Fisher
Engine type: Flat-twin, OHV
Cylinders: 2
Displacement: 980 cc
Power output: 74 kW / 100 hp at 8 500  rpm
Top speed: approx. 240 km/h

Daytona Orange - the name of the color alone piques curiosity. Right from the start, the BMW R 90 S makes a brilliant appearance and is not only visually a challenge to the strong competition from the Far East. Even the standard model is race-ready and achieves remarkable successes. But it gets faster. In 1976, the first race of the AMA Superbike Championship takes place in Daytona. The American BMW importer, Butler & Smith, sees this new racing series as an opportunity to sharpen the brand's sporting profile in the USA and builds three race motorcycles based on the BMW R 90 S. The strategy pays off. Steve McLaughlin secures victory in the opening race with this motorcycle, and his teammate Reg Pridmore secures the championship title at the end of the season.