BMW already began placing advertisements shortly after its foundation. Well-known poster artists accompanied the introduction of both motorcycles and automobiles with characteristic designs and illustrated motor racing victories. The era of the artistically designed poster ended in the late 1950s with the accelerated entry of photography into commercial art, bringing about a radical change.

On a large billboard inside the BMW Museum we are celebrating four decades of poster art in the service of BMW. Learn more here about the exciting stories behind the posters and download your favourite one.